Mujigae joins two communities together bringing the flavors of Korea to local vending machines, providing fresh kimchi and instant kimchi fried rice packages affordably. Mujigae’s goal is to foster the idea of Kimjang, the act of making and sharing kimchi, among college students. This notion of living heritage, in the form of kimjang, connects Koreans across the diaspora who share in this knowledge and experience. Kimjang symbolizes the tough Korean spirit: In order to survive harsh times, you must make yourself more resilient.